Project nominated for the Excellence in Communications Steelie Award 2021
Safety is a value of Tenaris’s culture and a fundamental factor in the relationship with its employees as well as in the development of its products. The company is constantly searching for new ways to increase safety awareness among employees, contractors, third parties and visitors.
For that reason, a communications programme was launched to increase people’s knowledge of Tenaris’s Safety commitments when working at yards (the pipe storage areas within production sites), to minimise the risk of accidents within the company.
The programme consisted of 17 videos, disseminated through a strong communication campaign based on sharing key safety content via email (cascade communications starting from Supply Chain HSE Senior Manager), on TV screens at mills, offices and yards, WhatsApp, TenarisToday (the digital intranet of the company) and communication routines between supervisors and anyone working at the yards.
As the approach was to reach the audience at a local level, the pieces were adapted to 10 different languages obtaining greater efficiency and impact (170 videos in total including the different languages), a
value of Tenaris’s culture and a fundamental factor in the relationship with its employees as well as in the development of its products.
The aim was to make everyone aware of the safety commitments that must be respected and encouraged when entering a Tenaris yard to reduce the risk of accidents.