Project nominated for the Excellence in Communications Steelie Award 2021

In recent months, Ternium in Mexico set out to promote the importance of steel in everyone’s life.

For this reason, we launched the campaign “The Soul of Mexico”, to show the importance of steel, its multiple uses, how is present in our daily activities, and its contribution to the growth of the local economy.

A spot was produced for digital media with a message inviting us to reflect and acknowledge that what we do at Ternium goes way beyond than just steel.

In the same year, and in-keeping with the slogan “The Soul of Mexico” – we launched a new campaign – “The Pride of Mexico” – Where, from the Ternium Community Hospital in Monterrey, Ternium sent a message of recognition and goodwill to all the medical
personnel in Mexico for their effort and dedication during the pandemic.